In its recent announcement, leading online bookmaker Betway has revealed its exciting partnership with G2 Esports – an organisation dominating the entertainment & esports brands industries.
Betway is a global online gambling company established in 2006 and has trumped its competitors in staying relevant through its great attention to content and collaborations with top industry players.
The company is also part of Super Group – an international digital platform operating in the online betting and gaming industries. The notable online sports betting brand operates across several regulated markets, with the aim to ensure a safe, fair and fun betting experience.
With its extensive expertise, it is also part of several reputable industry-related bodies, such as iGaming European Network and International Betting Integrity Association.
It does not come as a surprise that the decision to partner with G2 was made – this will enable them to showcase all their brand attributes through conjoined work and ideas over the next few years.
Launched in 2015, G2 has established itself as a valuable entertainment asset in esports, joining together the best competitive players worldwide. Co-founded by Carlos “oncelote” Rodriguez, a player-turned-team owner, he has led the business together with entrepreneur and investor, Jens Hilgers.
Commenting on the partnership, Mr Rodriguez said: “2021 is full of good news for the G2 army already!”.
Joining forces together in this partnership will have Betway and G2 create multi-channel social media promotions, as well as bringing unique opportunities for both fans and the wider esports community.
With a global fanbase of over 25 million fans, social media engagement from a younger audience is guaranteed for both G2 and Betway, as they prepare the next best thing in their esports calendar.