February 27, 2020 written by

Yggdrasil becomes member of Swedish Gambling Association

The famous online gaming provider, Yggdrasil, recently joined with the Swedish Gambling Association (SPER) as it aims to promote a responsible and secure gambling environment.

SPER members pledge to act ethically and responsibly, to encourage safe, healthy, and sustainable gambling behaviours among their players.

With problem gambling seemingly on the rise, these types of measures are important for gaming providers and other gambling authorities to take.

Responsible gaming

SPER gives its members a space to discuss industry best practices and learn from each other’s actions. They can talk about the challenges they are facing in the modern world and debate how best to tackle them, while still maintaining a safe and enjoyable service to players.

SPER was founded in 2002 and contains a mixture of operators and suppliers that are all licensed in Sweden.

As Yggdrasil is one of the major gaming providers that supplies titles to many online casinos, its membership in SPER is a promising step.

“Safe and sustainable”

Fredrik Elmqvist, CEO of Yggdrasil, spoke about their new membership:

“As an industry leader, we always strive to act in a responsible manner, and industry collaboration is needed to achieve the highest standards to ensure players are protected.

“Social responsibility is an important part of our work at Yggdrasil and by joining SPER we are committing to ensuring that the Swedish gambling market is both safe and sustainable.”

Meanwhile, Jenny Nilzon, CEO at SPER, said:

“We are thrilled to welcome Yggdrasil as a supplier member and to further grow our network as it is more important than ever for all industry stakeholders to cooperate and ensure consumer protection is in focus.”

More News

  • new survey shows the British public supports £2 stake limits

    Public supports £2 stake limits on online slots

    A new survey shows the British public support implementing £2 stake limits on online slot games, meaning most would like to see the Government introduce stricter safety measures for gamblers.

    March 25, 2021

  • UKGC fining an operator called Pocketwin for not abiding by standards

    Gambling Commission hands out £3.4m fine to negligent casino operator

    The body responsible for British gambling licenses is fining a casino operator for not abiding by standards for social responsibility and money laundering.

    March 19, 2021

  • No gambling ads Bristol Council

    Bristol first ever city to ban gambling ads in public parks, libraries, bus shelters

    Bristol City Council has approved a pioneering new policy banning adverts for gambling, fast food, alcohol and pay-day loans in all council-owned spaces.

    March 15, 2021

  • Loot boxes becoming more popular

    Loot boxes are exploding with popularity: will reach £15bn in revenue by 2025

    Loot boxes are fun, digital treasure chests containing undisclosed items – is their popularity in video games a fun bonus feature or something a little more dangerous?

    March 10, 2021