The famous online gaming provider, Yggdrasil, recently joined with the Swedish Gambling Association (SPER) as it aims to promote a responsible and secure gambling environment.
SPER members pledge to act ethically and responsibly, to encourage safe, healthy, and sustainable gambling behaviours among their players.
With problem gambling seemingly on the rise, these types of measures are important for gaming providers and other gambling authorities to take.
SPER gives its members a space to discuss industry best practices and learn from each other’s actions. They can talk about the challenges they are facing in the modern world and debate how best to tackle them, while still maintaining a safe and enjoyable service to players.
SPER was founded in 2002 and contains a mixture of operators and suppliers that are all licensed in Sweden.
As Yggdrasil is one of the major gaming providers that supplies titles to many online casinos, its membership in SPER is a promising step.
“Safe and sustainable”
Fredrik Elmqvist, CEO of Yggdrasil, spoke about their new membership:
“As an industry leader, we always strive to act in a responsible manner, and industry collaboration is needed to achieve the highest standards to ensure players are protected.
“Social responsibility is an important part of our work at Yggdrasil and by joining SPER we are committing to ensuring that the Swedish gambling market is both safe and sustainable.”
Meanwhile, Jenny Nilzon, CEO at SPER, said:
“We are thrilled to welcome Yggdrasil as a supplier member and to further grow our network as it is more important than ever for all industry stakeholders to cooperate and ensure consumer protection is in focus.”