July 31, 2020

Yggdrasil signs new partnership with SoftGamings

In July Yggdrasil signed a new partnership deal with SoftGamings.

SoftGamings is now part of the ever-expanding list of YG Franchise partners. This means it can now access the innovative technology offered by Yggdrasil, in addition to their content and industry expertise.

In the last few months Yggdrasil have already partnered with Betpoint and Digitain, and this latest partnership looks set to further build their influence and reputation.

What the deal means

As a result of the partnership, SoftGamings will be able to improve its iGaming facilities and create new revenue streams. It has access to Yggdrasil’s product portfolio which will enable them to implement a complete iGaming solution.

Any YG Franchise partner, like SoftGamings, has access to Yggdrasil’s development process, the YG platform, and YG Masters content, not to mention the innovative technologies!

For example, SoftGamings can now adopt Yggdrasil’s GATI technology. This will allow them to distribute standardised content across the YG Franchise global network. It is a unique and attractive feature and aims to help partners scale up and increase their revenue more rapidly.

SoftGamings now has the ability to collaborate with Yggdrasil Franchisees across the world.

Additionally, SoftGamings will also have access to games content (including all the latest releases) and promotional tools via BOOST.

Who is SoftGamings?

SoftGamings began in Latvia back in 2007, growing from a small reseller business into the large company with over 250 employees that it is today.

They offer a wide range of services, including development of turnkey platforms, white label platforms, self-service solutions, and bitcoin casino solutions. It recently received a licence from the Malta Gaming Authority, further cementing its status.

SoftGamings now works with leading gaming providers like Evolution, Microgaming, NetEnt, and BetSoft, among others.

Yggdrasil is not the only recent signing by SoftGamings. Lately, they also agreed partnerships with Spadegaming, Green Jade Games, and Kalamba Games.

“very excited about the opportunities”

Both Yggdrasil and SoftGamings appear excited about what the deal will bring.

Björn Krantz, Head of Publishing for Yggdrasil, said:

“We are very pleased to announce our latest YG Franchise partner, SoftGamings, who has a long and successful history as an exceptional solutions supplier.

“Our Franchise business model presents our partners with the ability to access any of our innovative and award-winning technologies, products and services, and take full control of their igaming business strategy in the most effective and secure way.

“By offering a completely unique way for SoftGamings to effectively scale its business operations, and accelerate its business growth ambitions, we are very excited to fully utilise our operational and technology agility to support SoftGamings’ market initiatives and ambitions.”

Continuing on from this, Irina Sazonova, Director of Partnerships of SoftGamings, said:

“Partnering with Yggdrasil as a Franchisee will enable us to accelerate and enhance our business strategy globally. We are delighted to join this growing network aimed at revolutionising the industry and we look forward to benefiting from all the resources afforded to us as a YG Franchisee. We know that our network of partners is very excited about the opportunities created by us licensing the Franchise solution.”

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