February 3, 2020 written by

Betsoft and Lucky Days Casino enter new partnership

Leading software developer Betsoft recently came to an agreement on a new deal with Lucky Days Casino- its first signing of 2020.

Betsoft’s portfolio of desktop and mobile games will now be available to players on Lucky Days Casino, including slots, jackpots, and of course table games. From Betsoft’s latest slot releases like Spring Tails, Super Sweets, and Bamboo Rush to classics such as Legend of the Nile, Fire & Steel, and The True Sheriff, Lucky Days Casino’s customers will have plenty of new titles to choose from!

Mutually beneficial

Betsoft is one of the long-established software providers in the casino industry. Founded in 2006, it has a reputation of providing high-quality and innovative games, particularly its 3D cinematic games. This multi-award-winning provider is based in Malta and operates in more than 15 regulated markets across Europe and the Americas.

Through this deal, Lucky Days Casino hope that adding a well-known brand to their game selection will drive further customer traffic to their site. Lucky Days has over 1000 titles on their site even before this new deal was signed, with titles ranging from slots to jackpots to table games to live casino games. So, already a growing success, Lucky Days Casino are looking to grow even further by collaborating with even more famous providers and developers such as Betsoft.

Going global

At this time, Lucky Days Casino is focusing especially on the Finnish, German, Norwegian, and Japanese markets. As well as helping Lucky Days grow, this deal will simultaneously benefit Betsoft and its desire to become an even more global force.

The agreement first covers the video slots section of Betsoft’s portfolio, with its table games to follow later in the year. Betsoft has created numerous table games, including Roulette, Poker, Blackjack, and even Rummy.

Long-term future

Annamaria Anastasi, Marketing Director at Betsoft Gaming, said:

‘We are delighted to have Lucky Days on board with Betsoft. They are precisely the kind of successful and entrepreneurial operator we look to partner with for the long term.’

Andre Swedberg, CPO at Lucky Days, declared:

‘Since the inception of Lucky Days, Betsoft has been a target content provider to offer to our players. To create a portfolio in today’s industry requires both legacy titles and new and unique game features to drive the product forward.’

More News

  • Meet Microgaming’s two latest slot releases

    In its most recent exciting announcement, Microgaming has introduced two new slot releases – Treasures of the Lost Stones and Thunderstruck Wild Lightning. Both games were developed by partnering studios…

    June 25, 2021

  • This Sunday marks National Bingo Day 2021!

    This Sunday, 27th June marks the start of a new officially recognised celebration in the UK – for the first time ever, bingo fans can celebrate their favourite game on…

    June 25, 2021

  • YouTube Bans Masthead Ads

    YouTube ad ban to cover gambling and more

    In its most recent revamp of masthead advertisement regulations, YouTube has elected to ban promotional content that includes any mention of gambling, politics, election, alcohol and prescription drugs. These changes…

    June 16, 2021

  • Betway + G2

    G2 Esports to partner with Betway

    In its recent announcement, leading online bookmaker Betway has revealed its exciting partnership with G2 Esports – an organisation dominating the entertainment & esports brands industries. Betway is a global…

    June 11, 2021