January 29, 2020

NetEnt extends its presence across the UK

Thanks to a new partnership between NetEnt and Blueprint, NetEnt’s portfolio of games will be extended across the UK.

Joining forces

Blueprint is a subsidiary of the Gauselmann Group, a company that focuses on providing top-quality entertainment and gaming services. In operation since 1957, the group first acquired shares in Blueprint Gaming in 2008, going on to take full control in 2012.

NetEnt is a famous Swedish gaming brand with a strong reputation in the industry. Established in 1996, NetEnt now offers hundreds of games across a variety of online casinos and other platforms. Although it is already one of the big players in the casino world, this deal looks set to strengthen NetEnt’s position and reinforce its popularity with players.

News of the partnership comes after NetEnt recently released two exciting additions to its online slot selection: Gold Money Frog and Serengeti Kings.

Extending influence

This new deal that Blueprint has arranged with NetEnt means that NetEnt will benefit from Blueprint, and the Gauselmann Group’s, extensive network across the UK.

NetEnt’s slot games will soon be available on numerous gaming machines in arcades, pubs, licensed betting offices, and bingo halls across the UK. This will open up their games to a whole new audience and give more people the opportunity to enjoy these innovative titles.

The deal will officially come into practice in the first half of 2020 when the first games will launch, and is set to continue for the long-term.

“A landmark deal”

Andy Whitworth, Chief Strategy Officer at NetEnt says:

“This is a landmark deal for the NetEnt Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”

Meanwhile, Matt Cole, Managing Director of Blueprint says:

“The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market leading content.”

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